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Bundling smart energy, home security, and smart home services has made the security industry the leading channel for smart home services. Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings.

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Identity theft involves the false assumption of another individuals identity through use of the their readily available personal information in order to gain access to bank accounts, credit cards and other financial information usually for financial benefit. Some people whose identity has been stolen have become bankrupt, had criminal charges made against them, and the victim hours spent in repairing the damage from the theft as well as the inability to clear negative records have resulted in additional long term distress and other negative outcomes. What does the future hold?Consider the government approved group that hacks computers, the Tailored Access Operations group TAO inside the NSA. What we know is that the TAO gains access to computers remotely, using programs with fabulous secret names like QUANTUMINSERT and FOXACID. We also know that TAO has created specialized software to hack into all manner of electronic information devices including computers, routers, servers and smartphones, and that its agents often install data collection implants into this type of equipment by intercepting its signals and infecting it while in transit. It has been estimated that TAO has successfully hacked into, and is currently extracting information from, over 80,000 computers worldwide.